BOOM, Jamaica’s first 100 per-cent locally manufactured energy drink by the Wisynco Group, will celebrate its 10 year anniversary in 2021 by gifting 10 of the island’s most vulnerable with 10 houses through the Food For The Poor ‘Tan Ah Yuh Yard’ COViD-19 housing initiative.
The announcement was made during the first of the 10 home constructions on Friday, December 18 in Braeton Meadows, Portmore, St Catherine for debilitated, 69-year-old retired postal worker Joan Willie.
According to Senior Marketing and Public Relations Manager at Wisynco, Tamara Ward, “During our 10 years, BOOM has established itself as the number one energy drink in Jamaica. Our BOOM consumers are the ones that are really helping all the persons we are able to donate to; so this is a thank you to Jamaica.”
Executive Director at Food For The Poor Jamaica, Kivette Silvera, explained that “The ‘Tan Ah Yuh Yard’ initiative came about as a result of COVID. It is about encouraging Jamaicans to stay at home and observe social distancing. We try to reach out to our local donors because our locals understand the tagline… BOOM is the first corporate partner to give us 10 houses under the ‘Tan Ah Yuh Yard’ Campaign.”
Dancehall sensation and BOOM Ambassador Shenseea was also present for the special occasion. She said “BOOM and Food For The Poor partnered to deliver this house just in time for Christmas. We want to encourage everybody fi tan ah yuh yard this Christmas.”
The Food for the Poor ‘double-unit’ structures built by a small crew of skilled labourers and Wisynco volunteers contain two rooms, a kitchen and a bathroom. They come equipped with plumbing, sanitary conveniences and water storage tanks to facilitate sustainable hygiene and sanitation practices to help contain the spread of COVID-19.
With no children and only one surviving relative residing in St James, the beneficiary of the first home, Ms Willie, has no income and no support. The tarpaulin clad roof of the dilapidated unfinished structure on the small lot of land previously acquired by Ms Willie and her deceased spouse, resulted in her having to be rescued by neighbours during the recent heavy rains.
Food For The Poor Jamaica is the local arm of one of the largest relief and development organisations based in the USA. The organization has built over 30,000 homes since inception – roughly 37 years ago.
Silvera explained that “We have built approximately 1,000 houses across the island in the last three years alone but in the last two years we have had to reduce the number of homes [built] because of [reduced] donations.”
The BOOM partnership, valued at over $5 million will be matched by donations from overseas donors for the remaining structures to be erected in 2021. A total of 30 houses are slated to be constructed in 2021 under the campaign. Food For The Poor welcomes individual and corporate partners for both land and monetary donations.