Dancehall artiste Quada hit Youtube Trending lists this week when the video for his popular street banger, 'Rum and Boom', racked up 113,000 views in only one week.
"The Quada song, 'Rum and Boom' is one of the most popular songs on the Choice riddim, people have different likes but this song gets a big reaction in the streets, and it is selling well in overseas markets . So I am not surprised that the video is doing so well, it's a great look for AOC Records," Collin Johnson, head of AOC Records, said.
The self-proclaimed Wild Crocodile shares the 'Choice' rhythm project with superstars such as Beenie Man, Intence, Zamunda, Terry Ganzie, Trophy Sniper, Java and AOC label artiste Mojo Herb.
"The Choice rhythm is establishing AOC Records as a force in the music. Late last year, we released a video for Mojo Herb's 'Mama' video and the next video up for release is the Intense song, 'Strength', and we expect to have similar success to what we achieved with Quada with 'Rum and Boom'," Johnson said.
Quada, who is known for his distinct baritone and the aggression in his delivery, has steadily gained a large following as listeners have begun to gain a better understanding of the young virtuoso and the thoughts rolling around in his head.
Born Shacquelle Clarke, the deejay is originally from Red Hills, the sixth of six children, raised by a single mother. Despite the hardship of wading through high school after high school, Quada eventually settled at Calabar, the school known to have fostered the legendary Vybz Kartel.
Musically, Quada has the most commanding baritone to rise from this new generation of dancehall, and his powerful, sincere delivery is perhaps the biggest reason for his appeal.
"Quada will be one of the biggest stars in dancehall this year and we're just glad to collaborate with him on this AOC Records project," said Johnson, who also owns the Negril-based Choice Movements Sound System.