Netflix is now giving viewers an option to buy clothing and other products tied to their favourite shows.
Netflix.shop is a new platform where curated products will be available for sale.
"Netflix.shop will drop exclusive limited editions of carefully selected high-quality apparel and lifestyle products tied to our shows and brand on a regular basis. Among the items debuting this month are streetwear and action figures based on anime series Yasuke and Eden; as well as limited-edition apparel and decorative items inspired by Lupin in collaboration with the Musée du Louvre," Netflix said in a release.
For the launch today, Netflix.shop is also introducing a collection of anime-inspired collectibles from up-and-coming designers: Nathalie Nguyen, Kristopher Kites and Jordan Bentley.
Also in the works are exclusive products from titles like The Witcher and Stranger Things, as well as new Netflix logo-wear from Japanese fashion house BEAMS.
The Netflix.shop will first be available in the US before expanding into other countries around the world in the coming months.