Magnum Tonic Wine, in its ongoing promotion Tek Charge of the Season trade campaign, which is taking place in select Caribbean markets, will be hosting a virtual event on Sunday, December 6, on the brand’s Instagram and Facebook accounts.
Jamaican musical selectors; Brush 1 Chromatic, DJ Franco and Boom Boom, are set to represent the brand on the day, alongside Barbados’ Chasey the Entertainer and Tech Sounds from Trinidad & Tobago.
Magnum’s Caribbean House Party, is an interesting and entertaining twist to the ongoing “IG Live” event trend, as it aims to bring together a cohesive dancehall entertainment package from Jamaica, Barbados and Trinidad & Tobago in a single event.
“Under normal circumstances, by now in the year, we would have already completed our Magnum Xplosion live concert series across the region. The Magnum Tonic Wine Caribbean House Party assists in occupying the current entertainment void across the region. It also serves as an opportunity to let the relevant markets know that our consumers have a chance to win cash and instant prizes this holiday season from the brand,” shared Kamal Powell, Magnum Tonic Wine’s Marketing Manager for the Region.
Set to go live at 5:30 pm EST, the integrated live session will also see entertaining participation from influencers, dancers and live viewers in 30-minute segments between participating entertainers and their respective countries.
“Magnum Tonic Wine is a dynamic brand that is different in every way, so for this virtual event, we prepared a package reflective of our magnetic essence. The entertainment industry in the region has been particularly hard hit, with dancehall especially, losing its home in a sense, as fans cannot party outside. Through our Caribbean House Party, we are reopening that space in a virtual manner, as Magnum Tonic Wine is the brand for Dancehall in the region,” continued Powell.
Viewers may join the event live on Magnum Tonic Wine’s Facebook and Instagram accounts, as well as MagnumHub.tv. MagnumHub.Tv is the region's hub for dancehall exclusives, performances, industry news and entertainment.