Three of dancehall music’s biggest stars align as Konshens enlists Spice and Jamaican superproducer Rvssian on his latest single, “Pay For It,” out on Friday on all Digital Streaming Platforms.
The second drop from Konshens’ upcoming album, Red Reign (Ineffable Records) also gets an official music video as well which transports viewers to Half-Way Tree, in the heart of Kingston, Jamaica, amidst the city's colourful Coaster Bus culture.
A dynamic dancehall soap opera, “Pay For It” — which premiered with Ebro on Apple Music 1 — finds gyal tune specialist Konshens testing his charms on the genre’s reigning queen, Spice.
As Konshens offers to subsidise her lifestyle, Spice volleys back by asserting her financial independence, setting up a playful duet in the tradition of Lady G and Papa San's "Round Table Talk" or Vybz Kartel and Spice’s “Ramping Shop.”
Rvssian (Vybz Kartel, Bad Bunny) brings the breezy riddim, crafting a soundtrack perfectly geared to impact as the weather heats up and the world returns outdoors.
“When people see Konshens and Spice, dem nah expect a song like this,” Konshens says of the track. “Me and Rvssian decided we needed to get one ah dem dancehall ballad deh. If you check all the dancehall songs that reach worldwide, [they] have a nice, melodic hook and then you go into the verse and give them the authentic dancehall deejaying.”
The sexual tension is thick in the Xtreme Arts-directed “Pay For It” video. Konshens plays a Coaster Bus fare collector who shoots his shot with a stush female passenger played by Spice, a nod to working-class Jamaican hustle and the buses’ ties to dancehall music.
Since the genre’s birth decades ago, these renegade minibuses — which connect Jamaica’s rural and bedroom communities with bustling Kingston — have played a pivotal role in spreading the latest dancehall through the island.
Konshens, Spice and Rvssian are not only three of the top names in dancehall, but also some of Jamaican music’s most visible ambassadors.
Known for international dancehall smashes like “Bruk Off Yuh Back” and “Gal a Bubble,” Konshens has represented the genre on collaborations with Nipsey Hussle, Cardi B, Doja Cat, The Chainsmokers and Rick Ross, to name a few.
Spice, known for iconic collabs with Vybz Kartel and solo hits like “So Mi Like It,” currently stars on VH1’s Love and Hip-Hop Atlanta, and is one of the most prominent Jamaican personalities on social media with 3.4 million Instagram followers.
Rvssian is arguably the most successful Jamaican producer in a generation, having produced hits for Bad Bunny, Travis Scott, Nicki Minaj, Juice WRLD, Cardi B, Post Malone and J Balvin, in addition to dancehall classics like Vybz Kartel’s “Life Sweet.”
“Pay For It” follows last month’s introspective lead single “Can’t Stay Sober” as Konshens rolls out Red Reign, anticipated for release later this year through Ineffable Records. The album marks Konshens’ first release through the label arm of the multi-faceted Oakland-based music company Ineffable Music Group.