The Caribbean Tourism Organization (CTO) has announced a social media campaign dubbed, #TheCaribbeanAwaits, in observance of Caribbean Tourism Month this month.
The campaign, which is being run in conjunction with member countries, aims to maintain the Caribbean’s prominence as a place of solace as COVID-19 continues to impact the global travel and tourism industry.
During the course of the month the general public will be encouraged to share on social media, the things they “can’t wait to experience” in the Caribbean, using the hashtag #TheCaribbeanAwaits and tagging the CTO and the particular country.
The CTO, with support from the membership, will also execute a photo and video campaign reflecting them, as well as a series of short celebratory-themed “live” demonstrations on Facebook – including cuisine and cocktails - to promote excitement about the Caribbean.
Introduced in 2011, Caribbean Tourism Month has as its primary objectives the creation of opportunities to raise awareness among the people of the Caribbean as to the importance of tourism to the development of the region; the generation of media coverage of the Caribbean tourism product and each destination’s local tourism product; and the celebration of the diversity of the Caribbean tourism product.
This year’s observance holds special significance due to the impact of COVID-19 on the industry.